THE SCHOOL CAMPAIGN OF ISAP IN PROMOTING CUSTOMS ADMINISTRATION PROGRAM ENROLLMENT OF ISAP: A SYSTEMATIC REVIEW ANALYSIS

Abstract

The number of enrollees in ISAP is quite disturbing especially on the BSCA Department where we observed the number of enrollees therein is decreasing almost every year. Bachelor of Science in Customs Administration is not popular as other programs offered in colleges, schools, or universities. To be exact, there are only 51 schools, colleges or universities who are offering BSCA Program. As of International School of Asia and the Pacific of Penablanca, Cagayan, Bachelor of Science in Customs Administration is the most reigning course. Despite the successes and achievements, still, the department has considerably a smaller number of enrollees at the present. So, we, the researchers come up with the study, “The School Campaign of International School of Asia and the Pacific in Promoting Customs Administration Program Enrollment of ISAP: A Systematic Review Analysis”. The main purpose of this study is to systematically analyze on which among the identified school campaign strategy based on the review is the most effective for it will be adapted by the school. This is a systematic review analysis, aimed to identify the effectiveness of the identified school campaign which will be adapted by the institution to promote the program offered, especially Bachelor of Science in Customs Administration. The researchers used PRISMA method to screen out the data gathered which undergone eligibility criteria. Based on the result of the eligibility criteria, there were a total of 40 qualified data which shows five identified school campaign strategy as an effective strategy to lift the number of enrollees in the institution. An interview was conducted with the head of the campaign team to ask his opinion on the data gathered regarding the identified school campaign. Furthermore, to support his statement, a structured questionnaire designed specifically for this study, was utilized by the researchers. We recommend to the future researchers, with the same or related topic as to this study, to further analyzed systematically on the identified school campaign strategy, especially the new published ones. With that, new published data regarding this study might contribute to have a more comprehensive research material.