MOTIVATIONAL FACTORS OF BSTM STUDENTS IN TAKING BSTM COURSE: A BASIS FOR CAREER ORIENTATION PROGRAM

Abstract

Choosing a course in college is an overwhelming decision for students since it determines the kind of vocation they intend to pursue in life. This study fills the gap in understanding regarding the factors influencing student choices for the Tourism Management course at the International School of Asia and the Pacific. This study is quantitative research that uses a descriptive–inferential research design to determine the motivational factors of the BSTM students in taking their course. The required information was gathered by means of survey questionnaires that were distributed to a total of 145 respondents; 1^st year and 2nd year tourism students, namely 19.30% males and 80.70% females. The findings revealed that the majority of respondents were in the age range of 18 and 20 years old, female, first-year students, and financially capable. Furthermore, motivational factors such as field attractiveness, job opportunities, and personal interest are the most important considerations for students pursuing a tourism management course. This study can help the institution to better understand the perception of the students, and give students a deeper knowledge which help them in deciding on a career and figuring out what their interest and skills are suited for. Students can learn about and prepare for their future professional aspirations.